Born in in Mehsana, Gujarat; Karsan bhai Khodidas Patel is an Indian industrialist who founded a brand that has remained one of the most famous ones amongst the Indian middle-class — Nirma group! Nirma is a group of companies Headquartered in Ahmedabad, Gujarat and deals in manufacturing of products that range from cosmetics, soaps, detergents, salt, soda ash, LAB Linear Alkyl Benzene to Injectables. Nirma as a company is the best example that proves that if you supply at the right price, the product itself has the potential to create its own demand.
He is also referred to as K. Patel by his near and dear ones. Karsan bhai was born into a family of farmers in the north of Gujarat!
After completing his B. He sold this new yellow powder at INR 3. And named it Nirma; after his daughter name Nirupama who had died in an accident. With much obviousness, the product in no time gained a huge demand in Ruppur Gujarat. He continued this protocol for the next three long years and gradually grew his customer base as well.
Soon after that, he set up shop at small workshop in an Ahmedabad suburb. And within no time, Nirma established itself in Gujarat and Maharashtra! ByNirma washing powder had become one of the most popular, household detergents in many parts of the country. And with that, Nirma began an aggressive expansion of their product portfolio!
By the yearNirma had become a major consumer brand which offered a wide range of detergents, soaps and personal care products. And because these were made without some phosphates, Nirma was also more environment friendly than the rest.
Now that the world was moving towards advancement and better technology; to match the pace, Nirma also brought in the latest technology for its manufacturing facilities at six of their locations across India. Their success in this highly competitive soap and detergent market so far was dependent on its brand promotion efforts, which was complemented by its distribution reach and market penetration. And because of such deep-rooted network, Nirma was able to reach out to the smallest of villages around.
And with that, Nirma became the largest selling detergent in India, that to within just a decade. And today, although Karsan bhai continues to hold the position of the Chairman, he leads the life of Retirement and has handed over the operation control to his younger son Hiren who acts as the Managing Director, whereas the elder brother Rakesh is the Vice-Chairman.
Today, under their collective leadership — Nirma has grown on to have 26 different major manufacturing plants pan India such as:. Clearly, Nirma had completely rewritten the rules of the game, in a blink of an eye — by offering good quality products at drastically low price.
This was also one of the prime reasons of its success too! To keep production costs at a bare minimum, the company very innovatively undertook captive production plants for their raw materials.
And with that started their backward integration programme! Under this programme, two high-tech plants were established at Baroda and Bhavnagar, which went live in Watch the Full Creampie Scene Here! The Pornhub team is always updating and adding more porn videos every day. We have a huge free DVD selection that you can download or stream.
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Forgot Username or Password? Resend confirmation email. Not a free member yet? Here's what you're missing out on! Sign Up. A text message with your code has been sent to:. Didn't receive the code? Don't have your phone? Please contact support. Sign in to add this to a playlist. All Professional Homemade. Duration minutes. All HD. Most Relevant. Girl Fight to Death pivotcu. Girl in satin track pants defeated by karate girl - Fight to death falsemar7. Spy girls fight to the death 2 blubotan.
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As things stood, only a sliver of the Indian middle-class was used to buying detergent powder. For the majority, the traditional way was to scrub away with a rugged soda, fragrance-free soap that was harsh on skin. Patel came up with Nirma named after a daughter who had died in an accident and proceeded to create a market where none existed.
Patel was a homegrown price-war marketing wizard. His product cost almost 25 per cent less than the nearest competitor, with a reasonably decent quality to boot. Two elementary virtues, and a good slice of the market was his. Take his strategy of total product integration. Nirma produced the entire chain of ingredients that went into the main product. He withdrew over 90 per cent of his stocks from the markets.
This brought cartelising retailers to their knees. Patel has handed over his reins to his sons, but his imprint now extends to Nirma University. A Padma Shri, Patel is an original Indian business hero. Kalyani, Bharat Forge. A Sunny Electric Dream. Populism To Kill The Best.Mini Mansions - Death Is A Girl
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But once she completed her Bachelors, she returned to native country i. Her debut film was like a lucky charm for her and after that she worked in countless Urdu and Punjabi films. She is a very famous Punjabi actress.
Karsanbhai Patel, Nirma
She is also know for her talents in dancing. Apart from movies, she has also regularly appeared in Punjabi stage dramas. She has also acted in some music videos. Nirma has also established herself as an ace model. Name of some of her movies are listed below. Nirma was not alone as there were several other girls in the house.
The actress was completely drunk and sent to jail later. Despite the hardships she has gone through, she still is a successful person and she plans to remain so too. Outside the showbiz life, she is known as a simple person who prefers being casual rather than being glamorous all the time. Notify me of follow-up comments by email. Notify me of new posts by email. About The Author sana More about this author. Author Posts.A little girl in a frilly white dress twirls her way into a pack of detergent, to the tune of a catchy jingle.
The ad catapulted a brand, which emerged from the backyard of a young chemist and promoter from Gujarat, Karsanbhai Patel, to dethrone Surf, the detergent heavyweight of the storied multinational that created the market in India -- then HLL now HUL or Hindustan Unilever. Detergent till then was a premium product, with most households using laundry soap instead.
However, by the seventies, high petrochemical prices led to an increase in detergent prices. The time was ripe for a low-cost, no-frills alternative to Surf. By paring production, marketing and distribution a single line of distributors who directly supplied the retailers costs to the bone, he was able to sell Nirma at Rs 3 per kg. Through its heydays, Nirma was priced less than Surf by Rs 14 on an average. It showed a lively montage of young men and women singing and dancing, cutting across regions, cultures and income groups.
Santosh Padhi, co-founder and chief creative officer of Taproot India, an agency that now handles the Nirma account, says, the three reasons the brand imagery succeeded were the catchy jingle, the characters of Hema, Rekha, Jaya and Sushma, quintessential housewives, and the mascot of the Nirma Girl.
Gujarat-based Purnima Advertising Agency was the agency that worked on the signature campaign. Taproot was signed on in ByNirma had twirled its way to the top of the detergent chart, usurping Surf, according to reports.
Surf was wary of dropping its price that would dilute its equity. Nirma reportedly had 60 per cent of the total market by then, selling over 1.
Despite the might HUL put behind Wheel to parry Nirma, Wheel could only scale to the top of the market which had become mass brands-led in the early s. It struck a chord with Nirma users, who were reportedly smarting from burning hands, by positioning itself as a gentler product priced almost at par with Nirma.
It was a challenger which was priced even lower than Nirma began in but came into its own in While Wheel is back in the reckoning, Nirma failed to recover, losing out on premiumisation, and without any innovative variants.
What it could do, Ghadi did better including a grasp over rural markets and Wheel had already moved to a better value proposition. When contacted, Nirma declined to comment on the story. We also contemporised the melody, keeping the lyrics intact. It could do some cosmetic changes to make it more relevant. Even as the Nirma girl stops twirling in its advertisements she lives on in the pack designthe brand seems to merge into the sea of detergent brands around dotting grocery stores.
It has a market share of around 10 per cent, according to market estimates -- a far cry from the days when it scripted the perfect underdog win. Get Rediff News in your Inbox:.Nirma is a former Pakistani Lollywood film actress and model. She started a career in modeling followed by television dramas. Nirma was born as Ayesha Jahangir in Kuwaitfrom where she completed her early education.
After the death of her father, she along with her family moved to Lahore. Film producer Ejaz Durrani gave her the stage name Nirma. Inshe played the role of a stage dancer in film Dream Girl which was directed by Sangeeta. Punjabi film credits include Babul Da Wera. Apart from movies, she has also regularly appeared in Punjabi stage dramas and various music videos. From Wikipedia, the free encyclopedia.
LahorePakistan. Retrieved 21 April Categories : Pakistani film actresses Pakistani female models Living people Actresses from Lahore 20th-century Pakistani actresses 21st-century Pakistani actresses Pakistani actor stubs Pakistani film biography stubs.
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